Transformed an Indian tech underdog into a Shark tank India hit. Supervised product marketing of the project which ended up in the huge jump in sales.
(Note: The identity of the client is confidential pursuant to a binding non-disclosure agreement, restricting disclosure of proprietary details.)
At Approachables, This Project was a game-changer, but I gotta keep the client hush-hush ‘cause of a tight NDA, you know? Picture a consumer tech company, small but scrappy, and we turned ‘em into a total market shaker. I was the Founder & Product Marketing Lead, calling the shots, and we went all in Our big goal? Get ‘em on Shark Tank India and make jaws drop.
Key Achievements:
Flipped Their Vibe: We gave ‘em a fresh message that screamed “we’re different,” using customer vibes and sneaky competitor intel to make ‘em stand out in a crowded space.
Shark Tank Spotlight: Got ‘em on Shark Tank India—I was running the show, and we made this explainer video with Adobe Premiere Pro and After Effects, full of flashy visuals and a story I cooked up that got 5 million people glued to their screens. The Sharks couldn’t look away!
Sales Went Nuts: After the show, sales shot up from $40K a month to $130K in just 60 days, plus a $700K sales pipeline waiting to pop. I pushed their brand visibility up by 400%, keeping the buzz alive.
Shook Up the Customer Game: Worked fast with design, engineering, and growth folks to make the customer experience better, slashing acquisition costs by 25% while keeping things creative and tight.
This endeavor was not merely a project—it was a strategic breakthrough. Under my leadership, we didn’t just elevate our client; we challenged conventions, accelerated growth, and redefined market possibilities. We don’t conform—we innovate.
Approachables taught me to think big, balance data with heart, and I’m carrying that into my MS in AI in Business at Simon Business School, ready to kill it in product management!