CloudApproach + Approachables

Two companies. Five years. Two countries. I learned product by doing everything around it first.

CloudApproach

Started in London, built with the team in Delhi. An AI-powered real estate CRM and marketing platform: automated listing descriptions, market analysis, campaign optimization, and the CRM agents ran their pipeline in. The bet was that real estate agents spend too much time writing copy and not enough time selling. We automated the copy.

I built the team. Eight people at peak. Closed deals with agencies across the UK and India. Hit the product-market fit, scaled it, and sold the company. The combined acquisition value across both companies was $575K.

Approachables

The second company, run in parallel. A product-led marketing agency, we didn’t just consult, we built the tools our clients used. Positioning, landing pages, conversion flows. Across the full run: roughly $5M in client deals my team and I closed — not personal revenue.

Sold this one too.

What I actually learned

Hiring is the hardest product decision nobody calls a product decision. Every person you bring on reshapes what you can ship. Get it wrong and you lose months. Get it right and features appear faster than you planned them.

Payroll. Pricing. Legal. Cash flow. The parts nobody puts in a case study because they’re not glamorous. But they’re the reason most startups die. I ran both companies through all of it.

Why it matters now

I don’t call myself a founder anymore. I call myself a builder. But the founder years are why I think about products differently. I’ve signed the checks. I’ve made payroll when the bank account was thin. When I say I understand the business side, I mean I’ve lived it, not read about it.